IV enjoys and also encourages continued tracking of the latest industry news.
These links below are provided to aid you in connecting to technology information
websites. 
Trading Up, The New American Luxury.
Michael J. Silverstein and Neil Fiske. Portfolio, the Penguin Group. 2003.
Trading Up is an excellent discussion on the phenomenon of market shifts
and profit opportunities for products that uniquely fulfill a "ladder
of benefit" on technical advantages, functional advantages and emotional
fulfillment. A must-read for designers developing products aimed to reshape
markets and bring growth to their client and companies.…Also, a must-read
for companies with products and services caught in the middle, on the risks
of being neither the new low cost provider, nor the new lifestyle provider.
Re-Imagine! Business Excellence in a Disruptive Age.
Tom Peters. Dorling Kindersley Limited (DK.) 2003
"Tom Peters provides a needed rant on trends, change, and the need to be on the "Clue Bus." He updates and redefines his own business thinking to meet major shifts relative to a radically changed business world dealing with an experience-based culture, women as decision leaders, and Baby-Boomers as a primary growth market. A must-read for designers, design integrated into marketing, and the management trying to stay on top of it all." …"I would even recommend that you get this in CD and let Tom Peters beat it into us in the car on the way to work."